Strategy
Turning open questions into clear decisions, on evidence.
Open questions, no clean data, and a decision to make. These are the projects where I had to build the evidence first.
- e-commerce programme I led, from strategy to agency selection
- £50k
- from the store built on my customer journey
- ~£12k/mo
- recommendations to Amazon UK
- 5
Selected work
2 case studiesThe evidence said otherwise
Amazon UKTeam project
The question
Why do people cancel subscriptions?
The obvious answer
Because they cost too much.What the evidence said
Because they stop using them.
Grant Instruments
The question
How should a quote-by-email lab supplier start selling online?
The obvious answer
Copy the market leader.What the evidence said
No leader got it all right.